Obviously, the quantity (attention: not the quality) of the traffic received from Twitter will vary depending on the number of followers we have, and how we have gotten them (check my Twitter experiment about the Twitter Massive Follow system),
but they’re certainly some tips that can be applied in order to increase the chances of getting a click and having a visitor coming straight to our site.
Anyway before starting let me tell you that you should worry about building a loyal followers list, not about building a huge number.
I guarantee you a small but loyal group of followers will result in a much better click rate than a huge “follow me or I will unfollow you” group. And what we really want is a high conversion rate, not just visitors that will only make our bounce rate higher.
Titles: (or in this case, the text that goes before or after the Twitter link) Each Twitter account follows an average of 1000 guys (ok, this is totally wrong,
but it helps my purpose) and those 1000 guys are sending 10 tweets per day, which will result in 10’000 tweets that the owner of a Twitter account will have.
That said (again, this is just a guess, an example) you need your Tweet to be original and eye-catching, else, chances are you won’t get a single click.
But what can be defined as a good title?
It really depends on the viewpoint we see it. In this case, we need a title that’s shocking, something that wakes up our reader’s curiosity.
This can be achieved by writing that really sounds original or something that can’t be seeing every day but without cheating (don’t write: see this pig with wings flying across Facebook offices). Get the point?
Writing “aggressively” suing caps or !!!! will work too, just don’t overdo it because most people associate that kind of strategy with spam (really).
Play it fair
And be patient. In order to get real Twitter traffic, you need to have real followers, and not the bunch of following me, or I’ll unfollow you, users.
Having a counter indicating you have 30K followers may be great to get respect and reputation, but really, why would you want such a huge army if none of them are even interested in what you tweet about?
Apart from that, even if it’s your lucky day and receive, let’s say, 200 visits from those 30K, get real: those are will only increase your bounce rate, again. Having only 60 followers may look like you
I consider it’s really IMPORTANT to give your Twitter account a personal touch. I’ve seen hundreds of Twitter accounts sharing “business–only” tweets, and, with time, it turns to be really boring.
If people would only want to see what happens around your blog they would just visit it every, let’s say, three days and that’s all. If people are following you on Twitter it’s because they would also like to see how a blogger’s life is, despite you’re a pro or a regular blogger.
Share personal thoughts, upload a nice picture of how the sunset looks like from home…Keep your Twitter account personal, unless you clearly state it’s only a business account. Having a personal design and not just the ones that come set up with your Twitter account will help too.
Cooperate with the community.
Blogging is an activity that is based on the community, readers and bloggers cooperate to help each other and that’s what makes blogging so profitable: readers learn, and the blogger profits at the time he/she learns too.
If you cooperate, you will receive help too, and that universal rule can be applied here. Retweeting some of your fellow blogger’s posts may encourage them to retweet some posts of yours too, which will lead your post to be exposed to a tremendous audience.
Don’t wait till someone just retweet one of your posts (which actually can obviously happen). It’s you who needs to take the first step.
This is a great way to increase clicks and retweets. Offering bonuses will surely encourage your followers and readers to spread your tweet amongst the tweets here.
An example of a good bonus may be an entry for a drawing. Be creative. You can actually see who retweeted your tweets, so it’s easy to track the draw.
There are surely more ways to increase your Twitter traffic but unfortunately, my mind can’t remember them as of now. Would you help me?